About us

We accompany you in the digital transformation that your company needs, through process automation, digital marketing, creativity and innovation.

Mindset Digital is a group of people who stick together to achieve our goals.  Although each of us has his or her own speciality, we all have one thing in common: we like challenges, and we are willing to give the best of ourselves.
From Barcelona, Buenos Aires, Johannesburg or London we bring you versatility, honesty and commitment. We want to make it easier, we want to make it better and, most importantly, we want to show you how.
Each of us is an expert in different tools of the digital world. Specialisation allows us to offer you a complete service that covers all the necessary areas of digital marketing to implement your strategy. We're the complete marketing team, and you'll be joining us too. You'll find out soon but we're giving you a spoiler...

Just as we are people, and then professionals, we understand that you are Paco, Júlia or Carolina, and then, our client. That's why we value proximity, and direct and continuous communication. No mess, no misunderstandings.   
We are Digital Hackers by nature and, although the digital universe is changing, we know its paths and corners, its levers and shortcuts. Everything we have learned in our more than ten years of experience can be summed up in one thing: trust nothing, trust only the data. That is why we base our strategy on the Growth Hacking method so that your business grows in a coherent and sustainable manner over time.
That's how we are. Of trying. Of solutions. Of results. Of what you need.

Our values

Mindset Digital exists to turn your digital transformation process into a positive and innovative experience through solid values. With total transparency, we offer you a comprehensive solution with involvement in results, and you will be in constant communication with our team of experts.

Our team

Hugo Palomar
Founder & CEO

Entrepreneur. I organize in detail so that everything works well. Founder of some travel startups in Barcelona. Trained at IESE and ESADE. Passionate about the sea and gastronomy. Dad of a 4 year old monster.

Jan Almuni
Partner & Digital Hacker

Passionate about reading and learning new things daily. Educated at ESADE and University of Michigan. She founded the podcast Mama, I set up a startup.

Carla Lanfranconi
Partner & Digital Hacker

Expert in 360º omnichannel, CRM, PPC customer acquisition and advertising on social networks. Trained at ESIC Business & Marketing School. Passionate about sports and travel.

Albert López
Senior SEO Manager

Especialista en SEO, Content Marketing & Web Analytics Advisor con más de 20 de experiencia.

Alba Roig
Digital Content Curator

Digital native trained at the Rovira y Virgili University. Passionate about communication, art and reading, she focuses on copywriting and storytelling.

Lola Álvarez
Graphic Designer

Expert in web design and graphic design applied to the digital environment. In addition, it creates content focused on reinforcing the visual identity of brands.

WordPress Expert & Software Developer

Expert in the development of web pages in WordPress, she is also a specialist in SEO content writing, copywriting and the use of Photoshop.

We are your digital agency

Consulting, Strategy and Tactics

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